Category Archives: Marketing

How Nike is Changing the Game of Women’s Fitness

For years, Nike has been at the top of the marketing game, appealing to young male athletes with powerful ambassadors, intense advertising and a message of “Just do it.” Now, it’s the ladies’ turn. In 2015, Nike headed to cities across the country to promote women’s clothing and Nike Training Club to fitness-minded women. Nike partnered with local boutique studios,